The challenge was to design a poster and a logo for Charlotte’s Lit project, 4x4CLT, four posters, four poets, four artists, four times a year. The goal was to design a unified logo and poster design than can be applied every time a new artist was featured, these posters were to be found in open public spaces such as libraries, coffee shops, bookstores, coworking spaces; places where people gather and connect. From the books to the walls, was a concept I kept in mind. I wanted to make people take a closer look and actually read the poems, by using a wrinkled paper texture, bold and strong typography for titles, author’s name and a consistent type size for poems copy, since poetry is about rhythm I made sure words were kept were they needed to be.
Photos provided by charlottelit.org