After being in the market for 50 years, Just Wicks, a natural candle company based in North Carolina was ready for a rebrand. My goal was to bring a fresh new look to the brand without losing its essence. The new just wicks logo was inspired by the natural and organic feel of the new NC logo. The color palette chosen reflects the natural color blend of the eastern shores moonrise and it also has soft and femenine colors that would appeal to women who are the ones that buy candles the most according to the National Candle Association.
Brand Identity (logo, typeface, color palette, marketing materials, flyers, business cards,